My approach to the business of helping individuals, couples and families realize their goals...
As with many things in life, it may be easier to start with what I will not do and what you should not expect.
I will not artificially inflate a price just to gain the listing.
I will not dangle a reduced rate in the case of me personally bringing a buyer (this eventuality is rarer than you think and we could definitely address the matter if it should happen).
I will not pass you off to other team members for various different conversations required throughout the process.
I will not stop working toward your goals until they are exceeded.
My practise is not one-size-fits-all. You can expect a customized solution for your situation.
Our solutions are a combination of what consistently works and constant innovation. My philosophy over the years has been: learn, apply, refine, discard or employ; learn, apply, refine, discard or employ; repeat.
Applied technology...
Automated showing system
Electronic lockbox system with trackable entry
Electronic signature software
Digital documentation
Single-listing web pages
Professionally edited photography
Virtual staging
360° virtual walkthrough tour with virtual showing capability
Targeted online ads
Targeted social media marketing
Re-targeting campaigns
Email campaigns
Regional/ National/ Global web network
Applied systems...
Safety-First Listing Launch & Home Sale Strategy:
[Including health screening, when required]
Pre-listing checklist
Coming Soon checklist
Listing Launch checklist
Showings checklist
Offers checklist
Closing checklist
Post-Close checklist
Homeowner resources ongoing between purchase and sale
As well as all the usuals...
Onsite materials that market your home not our services ;)
Property preparation & staging advice
Straight-up individual service delivered with professionalism and positive attitude
(All included without the premium rates some of the larger teams are charging)
The team...
Listings/ Admin - Erin Sheppard
Transactions - Joanelle Bourgeois
Photography & Drone - Sherry Verbeek & Dean Verner
Signage - Kayla & Tim Wallace
Marketing/ Negotiation/ Communications- Monica McCready (your single point-of-contact)
You will be one of a small group of active clients at any given time so you are offered the best possible experience; always knowing you are a priority and not lost in the shuffle.
You can expect that when I am meeting or otherwise speaking with you that you have my undivided attention as my phone will be off when we are together. My systems pick up at that time. There could be an occasional exception to this as in an absolute emergency but that would be out of the ordinary.
You can always call me anytime without fear of interrupting. If I am otherwise occupied with a client or if it's really early or late and I'm sleeping, my phone is off so you are never bothering me :)
Unless there is a time-sensitive commitment that cannot be changed, Sunday is traditionally my day to re-charge and share with family. You can rest assured that I can still be reached if you have an urgent need. My professional duties are always a priority and my family supports me whole-heartedly in this regard. If I am ever away from work for an extended period of time, there are alternate colleagues ready to step in.
You can expect intention, consistency, communication and results.
I will not artificially inflate a price just to gain the listing.
I will not dangle a reduced rate in the case of me personally bringing a buyer (this eventuality is rarer than you think and we could definitely address the matter if it should happen).
I will not pass you off to other team members for various different conversations required throughout the process.
I will not stop working toward your goals until they are exceeded.
My practise is not one-size-fits-all. You can expect a customized solution for your situation.
Our solutions are a combination of what consistently works and constant innovation. My philosophy over the years has been: learn, apply, refine, discard or employ; learn, apply, refine, discard or employ; repeat.
Applied technology...
Automated showing system
Electronic lockbox system with trackable entry
Electronic signature software
Digital documentation
Single-listing web pages
Professionally edited photography
Virtual staging
360° virtual walkthrough tour with virtual showing capability
Targeted online ads
Targeted social media marketing
Re-targeting campaigns
Email campaigns
Regional/ National/ Global web network
Applied systems...
Safety-First Listing Launch & Home Sale Strategy:
[Including health screening, when required]
Pre-listing checklist
Coming Soon checklist
Listing Launch checklist
Showings checklist
Offers checklist
Closing checklist
Post-Close checklist
Homeowner resources ongoing between purchase and sale
As well as all the usuals...
Onsite materials that market your home not our services ;)
Property preparation & staging advice
Straight-up individual service delivered with professionalism and positive attitude
(All included without the premium rates some of the larger teams are charging)
The team...
Listings/ Admin - Erin Sheppard
Transactions - Joanelle Bourgeois
Photography & Drone - Sherry Verbeek & Dean Verner
Signage - Kayla & Tim Wallace
Marketing/ Negotiation/ Communications- Monica McCready (your single point-of-contact)
You will be one of a small group of active clients at any given time so you are offered the best possible experience; always knowing you are a priority and not lost in the shuffle.
You can expect that when I am meeting or otherwise speaking with you that you have my undivided attention as my phone will be off when we are together. My systems pick up at that time. There could be an occasional exception to this as in an absolute emergency but that would be out of the ordinary.
You can always call me anytime without fear of interrupting. If I am otherwise occupied with a client or if it's really early or late and I'm sleeping, my phone is off so you are never bothering me :)
Unless there is a time-sensitive commitment that cannot be changed, Sunday is traditionally my day to re-charge and share with family. You can rest assured that I can still be reached if you have an urgent need. My professional duties are always a priority and my family supports me whole-heartedly in this regard. If I am ever away from work for an extended period of time, there are alternate colleagues ready to step in.
You can expect intention, consistency, communication and results.
REPEAT CLIENTS AND REFERRALS ACCOUNTED FOR 56% OF MY BUSINESS IN 2025
Based on MLS® Data Reported To OnePoint Association of REALTORS® (Formerly The Lakelands Association of REALTORS®)
Not intended to solicit property currently listed for sale nor for any RECO registrant or their employees whether contracted or otherwise.
